Participation of the School of Calligraphy and Ornamentation in the Arabian Travel Market – Dubai 2025

Participation of the School of Calligraphy and Ornamentation in the Arabian Travel Market – Dubai 2025

In response to the kind invitation هيئة السياحة والآثارThe School of Calligraphy and Ornamentation the School of Calligraphy and Ornamentation Participated in the Arabian Travel Market (ATM), took part in the Arabian Travel Market (ATM)held at the Dubai World Trade Centre from from 28 April to 1 May.The exhibition witnessed the participation of major international companies in the tourism, heritage, and aviation sectors.

The school was honoured to participate within the pavilion of the Emirate of Fujairah,where the school’s instructors presented a live Arabic calligraphy demonstration by writing visitors’ names in an artistic and creative style – a gesture that attracted significant interest and engagement from attendees.

This initiative was met with great admiration by hundreds of visitors from various Arab and international backgrounds. Remarkably, many of them saw their names written in Arabic for the very first time. This experience left a lasting positive impression, promoting cultural exchange and highlighting the beauty of Arabic calligraphy as an integral part of the UAE’s rich heritage.

The School of Calligraphy and Ornamentation extends its sincere gratitude to the Department of Tourism and Antiquities for their generous invitation and looks forward to future opportunities that further the global promotion of Arab culture and Islamic arts.